Holding to its core, entrepreneurship, Universiti Malaysia Kelantan (UMK) sticks to the value creative
and innovative, transparency and professionalism in the development of unique, relevant, and
unalike human capital. UMK is determined, committed, and sworn to implement all the rights
enshrined to all its customers in a professional manner, with ethics and integrity:
STUDENT
Providing a quality education based on global standards that guarantees excellent
career opportunities in all fields of expertise
STAFF
Creating a conducive working environment to enable staffs to show all their capabilities towards
excellence with incentives and remuneration system and provide staffs opportunities to strengthen
their career path at par with other institutions.
COMMUNITY AND INDUSTRY
Making UMK relevant to the community to strengthen the socio - economic, culture and
solidification of identity and nation, while ensuring UMK becomes a reliable partner to intensify the
generation of economy and creating employment opportunities for graduates.
COUNTRY
Providing high quality workforce with knowledge and skills, and so as possessing entrepreneurial
attributes that can penetrate all aspects of the nation's workforce need.